title: 'Aeroflot becomes Man U official carrier' published: true publish_date: '31-08-2016 14:56' taxonomy: category:

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    English Premier League champions Manchester United on Monday announced that it had signed a five-year partnership with Russian airline Aeroflot. Manchester United, which has a growing list of global sponsors, has nearly 18 million supporters in Russia, the club added. The club said in a statement that Aeroflot would become the club's 'official carrier' and the deal was a first, as it looks to expand its market in Russia. Previous official carrier deals were with Turkish Airlines and Malaysia's Air Asia. The deal was signed at an event at United's Old Trafford ground in northwest England, attended by Aeroflot chief executive Vitaly Saveliev, Manchester United group managing director Richard Arnold, the team's new manager David Moyes and players. The size of the deal was not revealed but the club said Aeroflot would provide it with "strategic advice on travel for the team and club representatives". It looks as if Aeroflot, as the official carrier of Manchester United, intends to bolster its position on the market ahead of the World Cup 2018, which is being held in Russia for the first time. Under the guidance of former manager Sir Alex Ferguson, Manchester United have enjoyed a remarkable run of success, winning 38 trophies in 26 years, and establishing themselves as one of the most lucrative brands in world sport. But the 71-year-old retired at the end of last season, leaving a huge challenge for his successor, fellow Scotsman Moyes. In April 2013 United lost their position as the most valuable football team in the world to Real Madrid, with the Spanish team being valued by Forbes Magazine at $3.3bn, just ahead of United's $3.16bn. The club was purchased by the American Glazer family, who bought it in 2005, and its name and famous Red Devil logo are commercially linked to a wide variety of products and companies across the world. They are about to enter the final year of a shirt sponsorship deal with American insurance company AON, to be replaced next year by a seven-year deal with American car manufacturers Chevrolet, worth £357m. AON will remain involved with the club through an eight-year sponsorship deal for United's Carrington training ground. The financial details of many of the club's commercial deals are kept secret, but some of its less likely commercial link-ups include those with Indonesian tyre manufacturer Multistrada, Chinese soft drinks company Wahaha and Malaysia's Mamee - the club’s official noodles partner for Asia, Oceania, and the Middle East. (Voice of Russia, AFP)

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